Google Cloud Surges Among IT Buyers, Says Survey

We're delighted to introduce a new monthly guest on Cloud Wars Live: Peter Steube, managing director of Enterprise Technology Research (ETR), will join us each month to discuss enterprise-IT buying trends among big-company CIOs and IT decision-makers around the world. ETR (www.etr.plus) has developed an extensive database of IT buying tendencies over the past 10 years, and tracks whether those buyers are likely to buy more, hold steady, or buy less from specific IT vendors. Peter's monthly sessions on Cloud Wars Live will come under the handle "Steube on Spending."

In this episode: Peter Steube says ETR stands for Enterprise Technology Research. At the core of his business, he says, they’re data scientists. He says what ETR has been doing in that time period is building an active network, in which CIOs, CTOs, IT executives, and IT decision makers can do large-scale surveys. He says ETR also works on planned evaluations of emerging technology vendors.

Peter says ETR’s primary audience are professional investors, specifically focused on late-stage, publicly-held enterprise tech companies. And he’s proud to say ETR works with some of the largest global hedge funds and mutual funds.

He says in early 2020 they’re on pace for approximately 100 interviews with CIOs. They are fully recorded, transcribed, and housed in a searchable library on the platform.

Peter says ETR has a formula down to two key metrics – the overall number of respondents, and the proprietary metric called the net score. The net score measures the overall health and trajectory of spend. He says contained in this research is 10 years of survey responses – and a lot of cool tools.

Peter says with Thomas Kurian running things, the Google Cloud Platform could change quickly. He says they’re a likely alternative to AWS and Azure, and they seem to be taking a page from AWS’ book. I say to Peter, four or five days ago I saw an interview with Thomas Kurian in which he said, “We’re focused on executing our business plan – and we don’t get caught up in those things.”

You can visit Peter at www.etr.plus, and you can participate in their surveys and receive access to their research.

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