Modern SaaS Finance with Sage Daniëlle Keeven (VP of Finance at Paddle.com) on the Modern SaaS Finance Podcast
Oct 19, 2022
Daniëlle Keeven, VP of Finance at Paddle.com, brings her extensive finance leadership experience from the corporate and tech worlds. In a fascinating discussion, she delves into Paddle's growth and the chaos of a successful model. Daniëlle highlights the evolution of finance roles in tech, emphasizing resilience and data analysis for navigating challenges. She shares insights on situational leadership and its application in fostering a supportive team culture, while also discussing the strategic acquisition of ProfitWell and its impact on customer offerings.
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Danielle's Career Journey
- Danielle Keeven, born in the Netherlands and raised in Aruba, transitioned from hospitality finance to the tech industry.
- She worked at Booking.com and Messagebird before joining Paddle as VP of Finance.
Finance in the Tech World
- Few people aspire to be finance professionals from childhood, but the field has evolved with technology.
- Working in finance, especially in scale-ups, requires resilience due to the fast-paced and high-pressure environment.
Paddle's Growth and Acquisition
- Paddle experienced significant growth and underwent a Series D funding, a ProfitWell acquisition, and a two-way due diligence process.
- The acquisition of ProfitWell enhances Paddle's offerings by providing customer retention insights and pricing strategies.