The Simple and Smart SEO Show Use SEO To Craft Compelling Case Studies w/Brittany Herzberg
In this special episode of Simple and Smart SEO Show Podcast, hosts Crystal and B discuss the evolution and future of their show.
SPOILER ALERT: They talk about B's decision to move away from being a co-host and venture into a new direction with her YouTube channel, focusing on SEO, social proof, and storytelling.
They also share some of their personal struggles and experiences, shedding light on subtle nuances that their journey has entailed.
Today's show is primarily about the importance and structure of case studies for E-commerce businesses, emphasizing the beginning, middle and end strategy.
Crystal and B highlight how case studies help humanize businesses and provide valuable insights to potential customers.
Connect w/ B: YouTube, Website, LinkedIn, Instagram
00:00 Introduction to the Podcast Episode
00:06 Catching Up with the Hosts
00:22 Discussing Health and Lifestyle Changes
01:14 Announcement of Changes in the Podcast
01:23 B's Future Plans and Departure from the Podcast
02:32 B's New YouTube Channel
03:29 Future Collaborations and Changes
04:50 Sharing Personal Stories and Connections
05:56 Introduction to Case Studies for E-commerce
06:35 Discussing the Importance of Case Studies
06:54 Benefits of Case Studies for E-commerce
08:35 Types of Case Studies
08:51 Using Case Studies to Highlight Customer Experiences
09:03 Using Case Studies to Highlight Business Origins
11:48 Using Case Studies to Highlight Product Uses
12:23 Discussion on Updating Case Studies
12:4
Text me your questions or comments!
Hey creative entrepreneur—does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by CrystalGPT: your personal AI SEO coach designed for busy, creative business owners like you.
Crystal GPT walks you through what matters most for your website. Head to SEOin7days.com (with a 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
Does SEO feel confusing, overwhelming, or just plain impossible to figure out? You’re not alone. That’s why I created the AI SEO Foundations course, powered by Crystal GPT: your personal AI SEO coach designed for busy, creative business owners like you.
Ditch the overwhelm and discover what SEO can do for your business! Head to SEOin7days.com (with the number 7!) and get started today—let’s make your brand easy to find and impossible to ignore.
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