Sweathead, A Strategy Podcast Is There A "Strategist" Personality Type? - Sit And Talk, Medellín
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Nov 4, 2025 Explore the intriguing traits that define a 'strategist' personality, including curiosity and empathy. Discover how metaphors shape meaning in strategy and the cautious approach needed when using them in briefs. Delve into the fascinating ways AI serves as a creative tool and even a form of therapy. Hear about the playful experiment of turning everyday phrases into song prompts, and the adventures of AI in music, including the ability to generate lyrics and challenge perceptions of authorship.
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Finding Home In Underground Hip-Hop
- Mark recounts feeling like an outsider as a child and finding belonging in Sydney's underground hip-hop scene.
- That scene became his creative home through a magazine and a radio show he ran for years.
Breadth Over Specialization
- Mark describes peak advertising satisfaction at Leo Burnett where he split work between planning and digital IA.
- That breadth shaped his career preference for variety over narrow specialization.
Slow Down Before Answering
- Don’t rush to answers; ask gentle probing questions and hold space for people to explain.
- Embrace careful listening even when cultures expect quick definitive responses.