Reactivating old clients/customers

One strategy discussed in the podcast is the importance of reactivating old clients or customers. This involves reaching out to people who have previously bought from you, ensuring that the relationship ended positively, and expressing genuine care for their well-being. Instead of bombarding them with marketing emails, the podcast suggests using personalized methods such as Facebook messages and video text messages to inquire about their lives without making any immediate sales pitches. By building rapport and showing value, businesses can reconnect with old clients and potentially generate new business.