#67 More Clients for FREE.99

Reactivating old clients/customers

One strategy discussed in the podcast is the importance of reactivating old clients or customers. This involves reaching out to people who have previously bought from you, ensuring that the relationship ended positively, and expressing genuine care for their well-being. Instead of bombarding them with marketing emails, the podcast suggests using personalized methods such as Facebook messages and video text messages to inquire about their lives without making any immediate sales pitches. By building rapport and showing value, businesses can reconnect with old clients and potentially generate new business.

Utilizing email newsletters for infotainment

The podcast highlights the value of using email newsletters to infotain subscribers. Instead of sending generic email blasts with special offers, the podcast suggests focusing on providing valuable and entertaining content that helps subscribers connect with the business on a deeper level. Offering insights and educational materials, similar to how Paul Mort does it, can keep subscribers engaged and interested in the business's offerings. By using the newsletter as a tool for infotainment, businesses can foster stronger relationships with their audience, potentially leading to more sales and referrals.

Importance of building relationships and networking

The podcast emphasizes the importance of building relationships and networking, particularly through involvement in the local Chamber of Commerce. By actively participating in the Chamber and providing value to others, businesses can tap into a valuable opportunity for company growth. The host suggests working with influential people in the area, offering them products or services to showcase the business's capabilities. By doing so, word-of-mouth referrals can play a significant role in attracting new clients. The podcast emphasizes that marketing, sales, and relationship-building are essential components of running a successful business.

The Steve Krebs Show

#67 More Clients for FREE.99

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Reactivating old clients/customers

Utilizing email newsletters for infotainment

Importance of building relationships and networking

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