Do price promotions on some products impact the demand for other products depending on their relative locations within a display? A new Journal of Marketing study says yes.
Read an in-depth recap of this research here: https://www.ama.org/2023/05/30/the-secret-to-in-store-displays-where-to-place-discounted-products-relative-to-regularly-priced-products-to-maximize-sales/
Read the full Journal of Marketing article here: https://doi.org/10.1177/00222429231172111
Reference: Christina Kan, Yan (Lucy) Liu, Donald R. Lichtenstein, and Chris Janiszewski, “The Negative and Positive Consequences of Placing Products Next to Promoted Products,” Journal of Marketing.
Narrator: Elizabeth Ann Sismour
Acknowledgments: Aman Soni
Topics: product displays, price promotions, retailing, retail, sales, brick-and-mortar, marketing, marketing research
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