RevOps Lab

#56 5 ways to be more strategic in RevOps - with Toni Hohlbein, CEO & Co-Founder at Growblocks

Nov 25, 2024
Toni Hohlbein, CEO & Co-Founder of Growblocks and former CRO, shares invaluable insights on the strategic role of revenue operations in go-to-market strategies. He highlights the importance of RevOps having a strategic seat at the table, utilizing AI to boost efficiency, and creating impactful quarterly business reviews. Toni emphasizes the need for analytical skills and data storytelling to influence leadership decisions. He also discusses aligning with company goals and developing business acumen for deeper organizational engagement.
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INSIGHT

RevOps Is A Strategic Linchpin

  • Revenue operations sits at the center of the go-to-market and can drive outsized results when used strategically.
  • Many leaders don't realize RevOps' potential, so RevOps must step up to prove value through revenue or cost impact.
ADVICE

Start Small With AI Pilots

  • Familiarize yourself with generative AI and propose small pilots that reduce GTM cost or improve efficiency.
  • Use concrete, low-risk experiments to get C-level attention and measure cost reduction or revenue impact.
ADVICE

Use AI To Train, Not Replace, Reps

  • Pick risk-free, practical AI use cases like AI-driven rep training or live coaching to improve GTM skills.
  • Frame pilots as protecting real prospects and improving rep readiness rather than replacing people.
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