Conversations with Cam

285: Building a Wellness Brand from Scratch with Stakt Co-founders Millie Blumka and Taylor Borenstein

Feb 12, 2025

51:52

In this episode, I sit down with Stakt co-founders Millie Blumka and Taylor Borenstein to talk about how they grew their wellness brand, from recognizing a gap in the at-home fitness market to going on Shark Tank and pitching their foldable yoga mat. They explain what a “hero product” is, how they developed the Stakt weights, and how they navigate being friends and business partners. They also share what they would’ve done differently in the beginning of starting their business, what they know now about being business owners, how they prioritize their wellness every day, and much more.

Key Takeaway / Points:

How Taylor and Millie recognized a gap in the market and founded Stakt
On Taylor and Millie’s experience on Shark Tank
How they developed the Stakt weights
Why partnerships have been crucial for their brand
How they navigate being friends and business partners
What they would’ve done differently in the beginning of their business and what they know now about being business owners
The invention ideas we have for our fantasy side-hustles
How they prioritize wellness in their daily routines
How we feel about Onyx Storm

This episode may contain paid endorsements and advertisements for products and services. Individuals on the show may have a direct, or indirect financial interest in products, or services referred to in this episode.

Visit shopstakt.com/conversationswithcam and use code CAMERON for 20% off your first purchase

Get your free LMNT Sample Pack with any purchase at drinklmnt.com/CAMERON

Visit join.arya.fyi/cameron for 15% off your subscription today

Visit graza.co/CAMERON and use code CAMERON for 10% off your first order

Go to deinde.com and use code CAMERON for 15% off your purchase

Go to quince.com/cameron for free shipping on your order and 365-day returns

Follow Stakt:

Instagram: @shopstakt

Website: shopstakt.com

Follow me:

Instagram: @cameronoaksrogers and @conversationswithcam

Substack: Fill Your Cup