Mannequins may be made out of plastic or fiberglass, but for retailers they’re pure gold. Zachary Crockett strikes a pose.

SOURCES:
- Stacie Bornn, vice president of sales, marketing, and creative at Fusion Specialties.
- Judi Henderson, C.E.O. and president of Mannequin Madness.

RESOURCES:
- "How This Oakland Business Gives Mannequins New Life (Almost)," by Christopher Beale (KQED, 2024).
- "Nike's Controversial Plus-Size Mannequin Is a Brilliant Business Decision," by Kate Taylor (Business Insider, 2019).
- "A Glance at History of Store Mannequins," by Anne D'Innocenzio (AP News, 2014).
- "Making a Fashion Statement, With or Without Clothes," by Elisabetta Povoledo (The New York Times, 2011).
- "Stores Demand Mannequins With Personality (Heads Optional)," by Stephanie Clifford (The New York Times, 2011).
- "Body Design, Variable Realisms: The Case of Female Fashion Mannequins," by Sara K. Schneider (Design Issues, 1997).

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