The Family Office Sherpa

Family Office Interview Series – Angus Cameron, CIO for GHM Family Office

9 snips
Dec 8, 2025
Angus Cameron, Chief Investment Officer for GHM Family Office in Sydney, shares his expertise on building tailored investment frameworks for entrepreneurial principals. He discusses the challenges of managing risk while pursuing 'spicier' investments and the importance of aligning investment goals with individual preferences. Angus introduces a three-bucket model—preservation, market returns, and aspirational bets—while highlighting the significance of behavioral design and governance. He also emphasizes the value of mentorship and collaboration within the family office network.
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INSIGHT

Design Policy Around The Principal

  • Angus found institutional frameworks failed until he asked the principal what he actually wanted and built policy from that answer.
  • A custom framework aligned to the founder kept him engaged and allowed tailored risk-taking elsewhere.
ADVICE

Use Three Buckets For Clarity

  • Use a three-bucket model: preservation, market, and aspirational to translate principal preferences into allocation.
  • Label and ring-fence a low-loss preservation pool, a return-generating market bucket, and a small aspirational risk bucket.
INSIGHT

Design Governance For Behavioral Biases

  • Behavioral bias shaped governance and reporting: the principal remembered small losses more than big gains.
  • Angus redesigned reporting and limits to fit that loss-aversion mindset rather than impose pure institutional metrics.
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