People are motivated by different things. Some are motivated by money, some by acclaim and some by purpose. Most people probably have a blend of all three and the interplay might change from time to time.

This week we’re focusing on the passion people and I’m excited to be joined by the host of the Passion, Purpose and Personal brand show - Lisa McGuire.

Lisa's website : https://thediyframework.com/storyweb

Lisa McGuire is a certified personal brand strategist, business growth advisor, and founder of Your Passion, Purpose and Personal Brand podcast. Her love for knowledge led her to start her career in education and she went on to become one of the founders of a $20M startup. When Lisa realized her gifts no longer fit into someone else’s script, she took the leap to launch her own business in 2018. She is a strong believer in spending as much time as you can working in your zone of genius. Today, Lisa helps consultants and professional service providers do just that using her signature framework, The Difference Is You. They learn to build a personal brand of integrity by leveraging science-based concepts to create a compelling story. Lisa is married with two children and two grandchildren and lives in Atlanta, Georgia where she’s never too far from a grove of trees or the beach.

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