According to Google, that's the second most common question people ask in relation to the former FC Barcelona and Spanish international football legend.

The answer may well be 'very'. Since retiring from playing in November 2022, Pique has launched himself whole-heartedly into the running of his Kosmos agency. A few short weeks after hanging up his boots, he launched Kings League, a seven-a-side football competition with unconventional rules designed to major on the entertainment side of the sport.

Two and half years later, and Kings League has established itself as a new model for short-form football; it's expanded out of Spain and into new markets around Europe and South America, with the Middle East and the US now firmly on radar.

Pique sat down to record with Leaders at the Cannes Festival of Marketing earlier in the summer. Fresh off a whirlwind few weeks of activity with Kings League - including signing a landmark deal with Saudi Arabian fund SURJ, and overseeing a successful finals event in Paris - Pique gave his thoughts on football's expansion into the US market, the Club World Cup, spawning competitor outfits like the Baller League, and the transition from the field to the boardroom.

arxiv preprint - StoryDiffusion: Consistent Self-Attention for Long-Range Image and Video Generation