Round Table China Theme parks shine in summer heat!
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Aug 19, 2025 Summer brings the joy and magic of theme parks, with thrilling rides and nostalgia capturing visitors' hearts. The world's largest Legoland opened in Shanghai, attracting excitement for the Harry Potter Studio Tour. Meanwhile, a light-hearted debate unfolds over dining etiquette, revealing cultural differences in meal preparation and serving times. Personal stories about navigating family dynamics add depth, exploring vulnerability and acceptance in relationships. It's a vibrant dive into fun and cultural norms!
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Global IPs Localize For China
- Major global IPs like Legoland and Harry Potter are expanding in China, showing deep market localization.
- Parks drive huge summer family demand by combining global brands with local themes.
Tricked Into A Super Pass Purchase
- Yu Shan describes being tricked into buying an expensive Super Pass for a roller coaster at Beijing Universal.
- She and a friend had to use the costly ticket despite not wanting to ride.
China Is A High-Potential Theme Park Market
- China offers large populations and favorable policies that attract international theme park investment.
- Operators see high demand for family-friendly experiential entertainment, not just rides.