

609: Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action (with the first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq)
Sep 6, 2023
In this podcast, Atif Rafiq, the first Chief Digital Officer in the history of the Fortune 500, shares breakthrough methods to put your company on the path to innovation, creativity, and growth. He discusses the challenges of driving innovation at scale in established organizations, crafting a clear problem statement, and drawing layered conclusions. He also provides strategies for building a large following on LinkedIn and promotes his book 'Decision Sprint', newsletter, and software company.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Introduction
00:00 • 4min
McDonald's Interview Process and Cultural Fit
03:35 • 7min
Innovation and Communication in Established Organizations
10:27 • 5min
Crafting a Clear Problem Statement
15:52 • 19min
Drawing Layered Conclusions
34:48 • 6min
Building a Large Following on LinkedIn
40:38 • 9min
Promoting the book 'Decision Sprint', newsletter, and software company
49:18 • 3min