Case Interview Preparation & Management Consulting | Strategy | Critical Thinking
609: Decision Sprint: The New Way to Innovate into the Unknown and Move from Strategy to Action (with the first Chief Digital Officer in the history of the Fortune 500, Atif Rafiq)
Sep 6, 2023
In this podcast, Atif Rafiq, the first Chief Digital Officer in the history of the Fortune 500, shares breakthrough methods to put your company on the path to innovation, creativity, and growth. He discusses the challenges of driving innovation at scale in established organizations, crafting a clear problem statement, and drawing layered conclusions. He also provides strategies for building a large following on LinkedIn and promotes his book 'Decision Sprint', newsletter, and software company.
52:37
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Quick takeaways
- Transitioning from Silicon Valley to McDonald's was driven by recognizing the impact of technology on industries.
- Innovating at scale in traditional companies like McDonald's requires connection to heritage, clear communication, and operational changes.
Deep dives
Shifting from Silicon Valley to the Fortune 500
Ateef Refik shares his experience transitioning from working in Silicon Valley to joining McDonald's and how the shift occurred due to the recognition that technology would reshape industries.
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