This episode of the Sports Business Classroom Audio Experience is a conversation between host Sergio Millas and NBATV's Beau Estes.  You may recognize Beau from the NBA Top 10 or from his earlier appearance on the show.  In this episode, Beau turns the table on Sergio, as we get to learn more about our host and the Vice President of Digital Media at HallPass Media. Sergio has been working at HallPass Media for 15 years and has over 10 years of experience in digital marketing. He is a creative leader with a wide array of professional marketing experience working with marquee brands in numerous industries. These include sports, entertainment, real estate, education, and beauty. In this episode we discuss:Habits and mentorsSergio’s career pathHow to get better each and every daySergio is an alumni at the University of Southern California, Marshall School of business, and earned his MBA in marketing. Sergio’s specialties consist of B2B and B2C Strategic Marketing and Positioning, Brand Development, Traffic Generation, Sales Funnel Optimization, Community Engagement, Social Media Marketing, Email Marketing, Cross Channel Monetization, Product Marketing, Demand Generation/Lead generation, and Strategic Partnership/Business Development. Connect with Beau Estes: | Twitter Connect with Sergio Millas: LinkedIn | Instagram | Twitter