Building The Dream: Dubai’s Hospitality Scene - Jensen Moonien - Defining Hospitality

Bring global brands or concepts, but adapt them to fit the local market requirements. Understanding the local customer psyche is essential.

Focus on getting the pre-opening phase right. Ensure all aspects, from design to marketing, are flawlessly executed to make a strong first impression.

Engage with local consultants who understand the market dynamics, regulatory framework, and customer preferences to navigate the challenges more effectively.

Location is crucial. Evaluate whether the concept is better suited for a hotel environment or an independent setup based on the target clientele and business goals.

Establish connections with local PR firms, promoters, and concierge services that can drive customer footfall and enhance visibility.

Consider innovative business models like dinner shows or hybrid concepts (restaurant + nightclub) that cater to local trends and customer behaviors.

Identify and capitalize on the unique aspects of the business, whether it's the design, the culinary experience, or exclusive entertainment offerings.

Building The Dream: Dubai’s Hospitality Scene - Jensen Moonien - Defining Hospitality - Episode #200