

Serious work calls for serious play
10 snips Aug 1, 2022
Tommy Crawford and Brian Fitzgerald, from Dancing Fox, discuss the power of play in tackling serious issues like climate change and childhood cancer. They explore the importance of finding our way back to our childhood selves, using play as an antidote to burnout, and the impact of merging home and work life during lockdown. They also emphasize the need for authenticity, creativity, and creating joyful and inviting activism. Play, joy, and beauty are key in creating an irresistible invitation for revolution.
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Green My Apple Campaign
- Greenpeace's "Green My Apple" campaign invited Apple users to create ads promoting green technology.
- This playful approach, rather than direct attacks, led Apple to ban toxic chemicals.
Invitational Change
- Avoid forcing change through coercion; instead, invite people to participate.
- Create a compelling vision that inspires others to join your cause.
The Power of Playful Disruption
- During a tense meeting, a child's playful airplane game shifted the energy.
- Dancing Fox often includes children and animals in workshops to enhance creativity.