024. Getting 400 PAYING Leads for a Launch with Marisa Cummings

Welcome to the Not Your Average Online Marketing Podcast! In this episode, I am talking to Marisa Cummings, an Incubator student, which is our group coaching program turned extraordinaire marketer over just a series of incredible launches and events. If you have been eyeing up our coaching program, you want to hear from one of our students, or you just want to have better launches, this episode is for you so stay tuned. 

I am so excited because this is the first episode of the Not Your Average Online Marketing podcast where we have a guest. I wanted the first guest to be a student that is really crushing it. 

Show Notes:

• [01:21] Marisa is an educator and artist who's been in the game for 15 + years. She has been in the coaching space since 2008. 
• [03:29] She helps artists who sell directly to their collectors online. She loves empowering artists in this area. 
• [05:51] As coaches, teachers, and mentors we have to show up and do our marketing part too. 
• [07:10] She did a paid 5-day challenge. 
• [09:13] It is not that our free students aren’t getting results and doing really amazing things. The paid people just show up at a higher capacity. 
• [14:54] Her paid launch has higher engagement, participation, interaction, quality of commitment, and buy-in from the potential members. 
• [16:15] As you serve people where you are, your confidence in yourself and the results you create for other people will expand. 
• [18:33] Art is when someone connects with you energetically. In order to get somewhere, you have to start somewhere. It takes time and practice to get good at what you’re doing. 
• [21:52] If you haven’t put in the time, energy, mastery, and transactional experience to charge what you want to charge, it is going to be hard. 
• [26:23] That lived and invested experience is what allows you to conceptualize your future. You don’t have that if you’re not open. 
• [27:21] It is important to find people that you find that connection with and you trust for coaching. Do your research and take your time deciding if it is the right next step for you. 
• [29:56] You’re not going to uplevel by yourself so find somebody like Zach that you can trust, that knows what they're doing, that has the experience, that has guiding people like you, and then when you go in be open about what that person is sharing. 
• [34:23] Marisa shares some results she has accomplished over the last 18 months. 
• [38:57] She played full out from day one, tried new things, grown and evolved, and that has made all the

The 90 second pre-roll to promote TheAdsBootcamp.com for the April '25 Live Run