TechStuff

Week in Tech: Should Tech Bros Dim the Sun?

Dec 5, 2025
Is unplugging from technology the new luxury? Explore the controversial world of solar geoengineering aimed at 'dimming the sun' and the ethical dilemmas surrounding it. Delve into the surprising concept of ‘LinkedIn Face’ and how AI is marketing authenticity. Discover the quirky invention of Japan's human washing machine and the complex inheritance claims sparked by 23andMe. Finally, celebrate ChatGPT's third birthday while discussing its competition and future challenges with industry experts.
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INSIGHT

Image Pressure Is Tech-Driven

  • Tech amplifies image pressure, creating a new demand for curated professional looks like "LinkedIn face."
  • Karah Preiss says chronic onlineness and video meetings push people toward cosmetic and AI-aided image changes.
INSIGHT

Offline As A Luxury Product

  • Being offline has become a scarce, luxury commodity that brands can productize.
  • Karah Preiss notes companies and creators sell curated unplugging experiences as high-end offerings.
ANECDOTE

Pop-Up That Requires The App

  • Anthropic ran a West Village pop-up called the "zero slop zone" that asked visitors to unplug and handed out printed essays.
  • Entry required having Claude on your phone, blending exclusivity with product lock-in.
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