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On the Table with Ashley

Building a Successful Street-Style Brand and the Ups and Downs of Being an Entrepreneur with Herbert Gracia

Jan 1, 2025
01:04:00

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Independently Owned Businesses are on the Table Today!

In this episode of On the Table with Ashley, we’re joined by Herbert Gracia, co-owner of the street-style apparel brand, State of Flux. State of Flux is a unique space that combines retail, a workshop area, and a photo studio all under one roof. Herbert received his Bachelor of Applied Science from the University of San Francisco in Communications and Media Studies in 2005, and previously co-founded FAZE Apparel before co-founding State of Flux in 2019. Currently, Herbert is in a transition period, having just left State of Flux and considering what’s next.

Herbert joins Ashley to discuss the trials and tribulations of starting a small business and maintaining it during the COVID era, the importance of passion and risk-taking in entrepreneurship, and the way that hard work, personal, and community support have sustained both himself and his brand.

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Listen to our episode with Salomé Cousseau. 

Listen to our episode with John Cohen. 

On the Table with Ashley is presented by Âme Atendre, a luxury home goods and tableware brand with a mission to connect people to all that matters. 

If you have ideas for new episodes or guests, or just want to share feedback, email us at reachoutanytime@ameatendre.com.


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