Yoshua Tanu: Jago Coffee, The New Indonesian Coffee Start Up Taking Indonesia By Storm!

Yoshua Tanu is an icon in the Indonesian Coffee Industry. A former Indonesian Barista Champion and co founder of Common Grounds Coffee, he has founded a new venture that changes the game.

Jago Coffee is a mobile cafe that operates using karts. Mobile karts are very common in Indonesia for selling food and other goods. Jago Coffee have for the first time introduced mobile cafes to Jakarta using refrigerated smart bikes that take coffee to where customers are.

Using both nimble bikes that can weave through Jakarta's notoriously congested roads and combining them with smart technology that can alert an operator where customers are, Jago has been able to rapidly expand and now have 1500 carts operating in Jakarta (a city of 28 million people). Jago Coffee is also very affordable, offering coffee for under $1 USD.

Yoshua explains the challenges of entrepreneurship in coffee as well as his vision for Jago in the future.

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