Episode #20: Giovanna Capozza - The Good, The Bad and The Ugly of the Coaching World

Giovanna Capozza is the co-founder of Blue Hive Health and a Master Life Coach, Spiritual Teacher, Mind/Body Expert and Podcast Host. She dedicated most of her twenties to exploring what makes us sick and what helps us heal, and as part of this she grew a thriving alternative medicine practice. But in 2012, suffering from caregivers fatigue, she left her practice behind and found herself on an extended trip in Mexico reassessing her life direction.

From there she trained to be a coach and used what she had learned from her alternative medicine practice to build a thriving coaching business. Alongside this, she went on to work on the teams of two industry-leading coaches, including The Prosperous Coach co-author Rich Litvin, and has a unique perspective on the world of coaching. More recently, her own health crisis has brought her back to the world of health care. In this episode, Giovanna talks candidly about her relationship with the coaching world and realisation that coaching alone was not the complete picture for her. 

Giovanna’s journey includes the launch a podcast, a memoir, and a talk that involved sharing the details of a previous abusive relationship with a room full of hundreds of people. Her interests have evolved from sickness, to relationships, to trauma and anxiety. Before Covid struck, Giovanna was on the brink of opening a new wellness centre in Toronto. She has since moved her venture online and the culmination of this work can be found at www.bluehivehealth.com. Her new wellness private practice is at www.wellwoman.ca.

In this episode, we talk about:

The trap of chasing high-ticket clients - why it’s okay to drop your prices and the pitfalls of measuring success by income.

Her guide to coaching yourself through situations that don't feel right, including when your coaching business is what doesn’t feel right.

Understanding that being a coach is being a business person.

Coming home to yourself - the realisation that looking for more also meant looking back.

Plus, we touch on the rarely discussed parts of the coaching world that feel... well... a bit icky.

For more information about Giovanna, visit: www.giovannacapozza.com and www.wellwoman.ca

For more information about Giovanna’s new wellness centre in Toronto: www.bluehivehealth.com

Listen to Giovanna’s talk here: https://youtu.be/zmuNYSh-KBc

For information about Robbie’s wider work and writing, visit www.robbieswalecoaching.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community

Things and people we mentioned (that you might be interested in):

~12: Gay and Katie Hendricks: https://hendricks.com/

~12: Giovanna’s Podcast with the Hendricks’: https://youtu.be/8rf3gibbYy8

~12: Arielle Ford: https://www.arielleford.com

~13: The Big Leap by Gay Hendricks: https://www.amazon.co.uk/dp/0061735361/ref=cm_sw_em_r_mt_dp_nVfLFb93CP6KX

~15: Tony Robbins: https://www.tonyrobbins.com/ 

~18: Enneagram Types: https://www.enneagraminstitute.com/

~18: ICF Certifications: https://coachfederation.org/icf-credential 

~22: The Prosperous Coach by Steve Chandler and Rich Litvin: https://www.amazon.co.uk/Prosperous-Coach-Increase-Income-Clients/dp/1600250300

~22: Steve Chandler: https://www.stevechandler.com/

~22: Rich Litvin: https://richlitvin.com/

~25: Giovanna’s Podcast She Rises: https://giovannacapozza.com/podcast/

~26: Giovanna’s Book Lovesick https://giovannacapozza.com/lovesick-book/

~30: Blue Hive Health: www.bluehivehealth.com 

~47: Giovanna’s Book Lovesick https://giovannacapozza.com/lovesick-book/

~51: Giovanna’s speech: https://youtu.be/zmuNYSh-KBc

~58: Maslow’s Hierarchy of Needs: https://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needs