Future Ecologies cover image

Future Ecologies

Scales of Change - Chapter 3: Writing on the Wall

Jun 11, 2020
Robert Gifford, a leading environmental psychologist, Kate Sandilands, a professor and climate thought leader, and Kay Gallivan, an artist behind the Wasteland Project, come together to discuss the social dynamics of climate action. They delve into how social comparison influences our motivations and highlights the importance of community conversations. The discussion emphasizes storytelling as a powerful tool for change and showcases Gallivan's immersive art installation as a unique response to climate anxiety, urging listeners to engage collectively for a sustainable future.
38:42

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Quick takeaways

  • Social norms significantly influence individual behaviors towards climate action, often leading to inaction due to peer comparisons and community standards.
  • Engaging in open community conversations is essential for sharing diverse experiences of climate change, fostering connections, and inspiring collective environmental responsibility.

Deep dives

Influence of Social Norms

Social norms play a crucial role in shaping individual behavior and perceptions within communities. People often model their actions based on peers, which leads to a comparison that can hinder climate action. For instance, individuals may rationalize their inaction by observing others, believing that if their neighbors are not making eco-friendly choices, there is no need for them to do so either. This phenomenon illustrates how the desire to fit in and adhere to perceived community standards can obstruct efforts to combat climate change.

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