Justin Ferriman, founder of LearnDash, talks to me about how he started, grew, and exited from this WordPress business in the LMS space.

Brian and Justin’s conversation was recorded on November 10th, 2023.

(00:00) - From Selling a WordPress Business to SaaS with Justin Ferriman
(01:22) - Justin's business transition to coaching
(04:10) - Highlights of building a business
(05:58) - Taking advantage of untapped markets
(10:04) - Using your audience to promote your products
(12:11) - Know where your audience hangs out
(13:54) - Pricing *gasp* before subscriptions
(15:10) - Growing the LearnDash team
(16:33) - Biggest challenges growing LearnDash
(20:03) - Justin's LearnDash exit
(24:18) - After the exit: What next?
(29:51) - AI and it's implications on software dev

From Selling a WordPress Business to SaaS with Justin Ferriman