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Robbie Crabtree spent the first eight years of his career as a trial lawyer. He tried 102 jury trials. This experience helped him take what he learned to coach the national mock trial team at SMU Law School.

But he wanted to share what he was learning with others.

So he founded Performative Speaking to share what he had learned as a trial lawyer for founders and entrepreneurs in the startup and technology world. Over the past few years, he’s worked with hundreds of founders, helped clients raise millions of dollars, and run his course for more than 300 people.

He believes that you have a story inside of you. It’s one worth sharing, and it can change the world.

Connecting with Robbie Crabtree

Quotes About Storytelling

"The story is the strategy." - Ben Horowitz
"The storyteller is the most important person in the world." - Steve Jobs

About The International Leadership Association (ILA)

The ILA was created in 1999 to bring together professionals interested in the study, practice, and teaching of leadership.

My Approach to Hosting

The views of my guests do not constitute "truth." Nor do they reflect my personal views in some instances. However, they are important views to be aware of. Nothing can replace your own research and exploration.

Connect with Scott Allen

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Robbie Crabtree - The Story is the Strategy