The Irish Tech News Podcast
Search, Plant Trees and Help the Earth Breathe - with Christian Kroll of Ecosia
Oct 13, 2021
In this discussion, Christian Kroll, founder and CEO of Ecosia, shares his journey from conventional business to environmental activism after witnessing deforestation firsthand. He explains how Ecosia not only plants trees but also boosts community empowerment in diverse regions like Burkina Faso and Madagascar. Kroll highlights the power of a simple online search to combat climate change and creates a call to action for individuals to contribute to a healthier planet, emphasizing their responsibility for future generations.
27:30
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Quick takeaways
- Ecosia transforms the traditional search engine model by using advertising revenue to fund global tree planting initiatives, significantly impacting climate change.
- Christian Kroll's dedication to ethical business practices emphasizes user privacy and the importance of transparent financial reporting in the digital age.
Deep dives
Ecosia's Mission and Impact
Ecosia operates as a search engine that utilizes its advertising revenue to fund tree planting projects worldwide. With over 135 million trees planted through partnerships in various developing countries, the organization focuses its efforts in regions such as Burkina Faso, Madagascar, and Indonesia, where sustainable practices are essential for biodiversity. By redirecting funds from search result advertisements, Ecosia aims to combat climate change and ecological degradation. This innovative model introduces the concept that everyday online activities can contribute to significant environmental improvements.
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