Brew Markets

Alexis Ohanian on Bringing Life Back to the Web & The Future of Women’s Sports

20 snips
Nov 7, 2025
In this engaging conversation, Alexis Ohanian, technology entrepreneur and co-founder of Reddit, emphasizes the need for a more human-centric internet. He shares his insights into investing in women's sports and the creation of Athlos, the first women-only professional track and field competition. Ohanian also discusses his collaboration with former rival Kevin Rose to resurrect Dig, focusing on human-verified content amid AI flooding social platforms. His passion for rebuilding trust and excitement in the web shines throughout the dialogue.
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ANECDOTE

From A Viral Tweet To Athlos

  • Alexis traced his entry into women's sports to a viral 2019 tweet spotting undervaluation in women's soccer.
  • That led him to buy teams and ultimately launch Athlos to professionalize and commercialize women's track and field.
ADVICE

Buy To Rebuild, Not Just Invest

  • Buy or rebuild inefficient incumbents when you can reset culture and operations like a product.
  • Alexis says he should have bought the NWSL early and rebuilt it as a tech-driven operation.
INSIGHT

Why Track And Field Scales Now

  • Track and field fits the Olympic attention cycle and has stars who transcend the sport, making it ripe for commercialization.
  • Alexis used that insight to design Athlos as a sanctioned, high-prize, spectator-first product.
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