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Chef's specials:

- Comp plans that keep your BDRs motivated and drive long-term success.
- Spiffs that fire them up and deliver short-term wins.
- How to present this to your CRO

Discover the future of SDR compensation with Anastasia Chihai, Sr. Director of Sales Development at Upland. In this conversation, learn how to implement a point-based system that aligns SDR performance with revenue goals. Uncover innovative spiff strategies, master the art of motivating distributed teams, and optimize your sales development structure for maximum ROI.

Whether you're a founder, GTM leader, or sales executive, this video is packed with actionable insights to transform your SDR team's performance in 2025 and beyond.

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📌 Grab the slides here

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Who is Anastasia Chihai?

Sr. Director, Sales Development at Upland

Founder, ATX SDR Leaders

Connect with Anastasia:

On LinkedIn⁠⁠⁠ ⁠https://www.linkedin.com/in/anastasia-chihai/

More context about the Upland sales team:

Markets: NA, and EMEA
Segment: SMB, Mid-market, and enterprise
Buyer personas: IT, Sales, Marketing, Customer Service, and Operations
Industries: BPO, contact centers, Financial Services, Healthcare, Media and Publishing, Consumer Goods, and Telecommunications