In a crowded space with established players, it can be hard to differentiate your product. Add in managing user expectations with your own innovative product vision, and you’ve got a real challenge on your hands.

This is the challenge Kate Donahue, Head of Product Marketing at Pitch, has tackled. She joins us to share her journey to help shape the future of work by focusing on the entire presentation creation experience.

Kate explains that her team fights inertia. They go after people who use multiple tools now and show them it’s possible to use just one. Pitch aims to be a complete presentation tool. They think about design from the start, focusing on the full user experience, from gathering assets to receiving feedback.

Kate shares how user research helps determine whether feature parity or an innovative approach will be most valuable. She also explains how, by creating a minimal UI.