In this episode I talk to the founder of marketplacedistri.com, a European company that helps brands reach their potential without investing in infrastructure, Stef Van Boekel. He works in the European market in countries such as the UK, Germany, France, Italy, Spain, the Netherlands, and soon they will be in Sweden and Poland. We discuss the advantages of working in the European market place and what Stef does to focus on his market in these various countries. We talk about what this market needs and the different issues that rise up, such as the language barrier between countries and how to tackle that. You also have to have people that understand the different cultures so you can work together more fluidly.

The importance of customer experience 7:15
Active buyers in the market 9:52
Some real opportunities for listeners 15:30

“Amazon or Marketplace are not a side project. They require different skill sets. So don’t try to find a European manager or marketplace manager because they won’t be able to understand everything. Next to that you have the translation side of things, etcetera. So my advice is to work with a local experience partner that has already everything for infrastructure and is focused on building brands on marketplaces. Then you are ten steps ahead. Your investments are much more at the end. The chances of succeeding are also higher.” 12:33

www.marketplacedistri.com
https://it.linkedin.com/in/stefvanboekel

https://www.instagram.com/smartestseller/
https://www.buyboxer.com/

Send Scott an Email: scottneedham@buyboxer.com

Episode 68: Stef Van Boekel | Operating in Europe