Do you keep looping the same stories over and over again? Experiencing the same patterns whether it's around: money, building wealth, relationships, finding love, family, or shadow work exploration and how to actually move forward in life, business and love? We had the immense honour of sitting down with one of our absolute heroes in copywriting, marketing, and humaning: Ry Schwartz/Hendrix Black/The Money Shaman! This conversation was deeply alchemical and expansive and our deeply joyful conversation goes everywhere from copywriting, to money shadow, to writing books, to the writing process, to creative expression, to how he gets into the heads of his ideal customers. If you want to learn a thing or two about how to be more authentic, expressive, or fulfilled in your business, this is an alchemical episode you don't want to miss.

We explore:

The concept of "authenticity" in business
The role of storytelling in marketing, and where stories keep us stuck.
The intricate relationship between shadow work & our experience with money
How Ry wrote/channelled his books and what it means to write from his different pen names
How to tap into the energetic field of your future customers and clients
The relationship between shadow work & ego eradication, the yogic path, and how to hold yourself with fierce grace as you integrate shadow aspects and return to wholeness.

Ry Schwartz has been deep in the trenches for dozens of 6- and 7-figure product launches and evergreen funnels. He’s written for and/or consulted with top online entrepreneurs like Amy Porterfield, Todd Herman, London Real, Josh Shipp, Traffic & Funnels, and Dan Martell, and he’s done it all without writing a single line of “copy”.

Instead, he developed the Coaching The Conversion Method™ as a faster, more natural and intuitive framework for crafting enrollment experiences that connect deeply with your prospects, and “coach” them into being the perfect buyer. Ry has used his signature CTC processes to generate a combined revenue of $75M+ for his partners and clients.

Timestamps:

[03:54] Ry's approach to spirituality and its evolving nature

[04:47] How energy and creativity manifest in Ry's projects

[06:28] Exploring authenticity in personal branding

[08:21] The balance between personas and authenticity in business

[10:00] How Ry integrates character creation into his writing

[12:28] Understanding energetic signatures in creative processes

[14:20] The significance of self-initiation in personal growth

[17:23] Deeper exploration of the Hendrix Black persona

[19:11] The unexpected emergence of the Money Shaman concept

[23:48] Business as a transformative and initiatory experience

[28:16] Edge work as a holistic approach to shadow work

[35:25] The stories we tell ourselves about money

[40:05] Shadow integration and its connection to wholeness

[47:50] Approaching shadow work with grace and presence

[50:03] The role of choice in shadow work experiences

[52:04] Giving up dramatic stories for deeper stillness

[54:51] Balancing desires and attachments in business

[58:42] Knowing others beyond associations and distorted lenses

Dig deeper into Ryan's work by: healing your money shadows with his book Shadow Money, learn how to love fiercely with The Relationship Recode, and then say hi to Ryan on Instagram (@hendrix.black) to let him in on the illumination these incredible books have brought into every area of your life!

Wish you already had your dream website that expresses your essence and magnetizes people to you?.... Join us for: THE EASY AF WEBSITE WORKSHOP! So you never have to utter the words "I hate my website," again.

Connect with us on Instagram! @dawn_petrin | @elyssajakim

Music:

Pleiades 432 by Kenta Hayashi

Out the Mud

Thaddeus Young | Fighting with ZBo, out of MTown, secret to 17 years, Underrated scorers 🤯

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