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Millennial Investing - The Investor’s Podcast Network
MI284: Investing in (and Building) Online Businesses w/ Mike Vranjkovic
Aug 8, 2023
47:13
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Mike Vranjkovic, Founding Partner and Managing Director of Empire Flippers Capital, talks with Robert Leonard about investing in and building online businesses. They cover various online business models, including FBA businesses and niche sites, as well as the impact of AI. They also discuss the valuation and sale process of online businesses and how to invest in them.
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Quick takeaways
- Building and investing in online businesses offers additional income and investment opportunities.
- Content sites and niche sites generate revenue through affiliate links and ads, with Google traffic playing a crucial role.
Deep dives
Building and Investing in Online Businesses
The podcast episode discusses building and investing in online businesses, including FBA businesses, content sites, niche sites, and e-commerce. The speaker shares their interest and fascination with the online business world and how it complements traditional investments like stock and real estate. They highlight the potential for generating additional income and the opportunity to put money to work in different markets. The business models of content sites and niche sites are explained, focusing on generating revenue through affiliate links and ads, with examples like Wirecutter. The importance of Google traffic for these websites is discussed, as well as the factors that influence ranking on search engine result pages. The speaker also explores the FBA business model, where businesses sell products on Amazon, and the advantages of leveraging Amazon's fulfillment services. The podcast episode touches on the industry's major players like Red Ventures and their approach to creating value through content and affiliate links. The speaker emphasizes the use of AI, particularly Google's search generative experience (SGE), as a potential threat to low-quality content sites. The impact of AI on these business models is explored, considering Google's algorithm changes and its focus on providing AI-generated answers. Overall, the podcast episode provides insights into trends, risks, opportunities, and strategies within the online business space.
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Listen to the best highlights from the podcasts you love and dive into the full episode