A Snack Futurist Shares Her Insight Into Foresight - Jo Lepore

Jo Lepore is Global Foresight Leader at Mars Wrigley. She moved to the USA about a year ago and works out of Hoboken, New Jersey.

In this episode of Sweathead, Jo takes us through how she approaches her work, the work of a snack futurist.

This kind of work might be of interest to a few agency strategists and Jo helps us understand how to make it work that the rest of a business will want to engage with rather than ignore or just use as lunchtime entertainment.

Jo also publishes her own podcast. It’s called Looking Outside.

You can find out more here: https://www.looking-outside.com/

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