How to Best Navigate the Complexities of Crypto Accounting, with Rich Zhou @ Aquifer CFO (Audio)

Rich Zhou- Brazilian Jui jitsu 4 stripe blue belt
-CFA Chartered financial advisor designation
-Father of newborn
-has helped raise over 100M+ in funding for companies

An experienced Founder and CEO, Rich Zhou leads multiple ventures, including Aquifer Growth and Aquifer CFO, all tailored to support startups and SMEs in scaling their operations. At Aquifer Growth, Rich delivers scalable SEO and website optimization services designed to enhance visibility and user engagement. Through Aquifer CFO, Rich offers a unique "plug-in" finance department solution, providing fractional CFO services that integrate seamlessly into startups’ operations, with a focus on customized financial reporting.
Prior to founding Aquifer, Rich held leadership roles across finance and analysis, including Controller at KOHO, Finance Manager at Walmart Canada Bank, and Senior Analyst positions at McCain Foods and RBC Capital Markets. With deep expertise in finance, strategy, and technology, Rich brings a unique perspective to each venture, supporting clients in driving growth and achieving measurable results.
"when companies are scaling they typically have disconnected patchwork of accounting and finance resources maybe they have an advisory firm or an external bookkeeper, maybe they do the work themselves, or the person they hired is managing everything and lacking proficiency and because of that they typically don’t have what one might consider a comprehensive accounting department. What we do is we augment, enhance or act as their finance department to provide bookkeeping, accounting, FP&A, tax & regulatory, controllership up to CFO guidance to assist these companies in getting better accounting without the overhead. We act as the day to day partner to ensure any accounting and finance issues seen or unforeseen are handled