Travis Makes Money 603: Brittany Krystle | How to Build a Brand
Succeeding in business is a game of finding and being found, and that’s why personal branding is so important, and “your personal brand IS your business.” With a decade of experience in personal brand strategy & content development, Brittany Krystle was hands-on with some of the biggest personal brands online to grow their influence, including Gary Vaynerchuk, Marie Forleo & Tom Bilyeu.
Since that time, she has taught thousands of entrepreneurial-minded visionaries how to position themselves online to achieve their goals and create the future they dream of. Her podcast, Beyond Influential, is all about giving you no-BS deeper level conversations, behind-the-scenes insights, and inspirational, actionable interviews from the most influential names across industries.
Let’s dive in and learn from the best how to build a brand.
Things you will learn in this episode:
[00:01 - 07:14] Opening Segment
- I introduce today’s guest, Brittany Krystle
- Bio
- Be sure to check out guestio.com and start booking
- Brittany shares a bit of her background
- Growing up outside of LA
- A dream to be in the NBA as a kid
- Pressured to pursue things like law - ‘safe path’
- Learning how to work hard early on
- Talking about the balance of enjoying your school years
[07:15 - 20:00] That’s ‘Not Safe’
- Brittany talks about doing what you love vs. pursuing a safe route
- Resources available now
- Being pushed towards safety
- The value of having a gap between high school and college
- Brittany shares her journey through college and into her career
- Straight from college to legal work
- Working as a student during the recession
- Looking around and realizing no one’s happy
- Opening doors through the online space
- Pursuing the unsafe route
- A word from our sponsor
[20:01 - 36:16] How to Build a Brand
- Brittany talks through her transition
- Navigating through careers
- A culture of fear
- Getting a job with Gary V through a Tweet
- The positive experience working for Gary
- Getting asked to do growth hacking
- From early days to impacting branding
- Pivoting out to find freedom
- Looking for something remote
- Trying to replicate the success
- What Brittany learned about branding
- Everyone is human
- The value of starting the podcast
- Being yourself and putting yourself out there
- The importance of practicing what you advise
- Giving a voice to the silent experts
[36:17- 48:48] Closing Segment
- Who you know or what you know?
- Who you know and who knows it
- Finding and being found
- Brittany shares about a relationship that propelled her forward
- Podcasting guests
- The dinner that changed everything
- Long term relationship building
- ThE RaNdOm ROunD
- How to engage with Brittany
- Links below
- Final words
Tweetable Quotes:
“You being you is the key that unlocks these doors…” - Brittany Krystle
“Sometimes the loudest people are the ones who know the least, my passion is to give the people who’ve actually been in the trenches… I love getting those people in front of audiences.” - Brittany Krystle
“It’s a game of finding and being found, and that’s why personal branding is so important. It’s great to know all these things, but if nobody knows you know it, then what good is it?” - Brittany Krystle
Resources Mentioned:
Connect with Brittany on Instagram, Twitter, and LinkedIn. Check out https://www.brittanykrystle.com/ if you want more expert content strategies and brand insights.
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