How Do You Know When To "Kill" Something?

You have to know when to hold ‘em and know when to fold ‘em.

Talking Points

• Signs that it’s time to kill off a product or service that you’re offering
• Differentiating between second-guessing yourself in the middle of a project and actually being ready to end the project
• Recognizing when a product or service that you’re offering is no longer making you happy
• Acting thoughtfully
• When changing things and trying new approaches doesn’t create new business or solve any problems, it may be time to quit
• Recognizing when you are or aren’t getting traction
• Changing your website
• Avoidance is not a good strategy

Quotable Quotes

“The first thing that occurred to me (because this is what happens to me), is I start to clench my teeth when I’m working on it or even when I’m thinking about it.” –RM

“It’s usually client work where I just get exhausted by the thought of a particular thing, whatever it might be.” –JS

“So, I’m sitting there saying to myself, oh my god. I have to invest more money to do more of what I don’t like. I mean, that’s just – that’s insane.” –RM

“The first time it happened to me was in 2011, when I had like viral traction for an idea. And it like picks you up like a tornado and throws you.” –JS