Well Made 92 Stepping on All the Rakes with Tony Konecny, Co-founder of Yes Plz
No matter how you brew it, coffee is hot water dripped through ground beans. But somewhere down the line, good coffee started to feel out of reach, even for the everyday coffee drinker. Some coffee historians may disagree, but Tony Koecny (aka Tonx) believes that coffee's turn toward the bourgeois came with its third wave — a post-Starbucks generation of gadget obsessed brewers looking for the best quality beans.
Tony's roots in the coffee world run deep. His initial company, Tonx was the first coffee subscription around. Now, a couple years after selling Tonx to Blue Bottle, Tony launched Yes Plz. In many ways Yes Plz feels like the culmination of everything he's learned, not only about the nuances of the supply chain or the flavor complexity of different beans, but how coffee culture went wrong.
Yes Plz is on an earnest mission to make really great coffee easy to buy and brew at home. With their weekly deliveries and beautifully executed zine, Tony and his team are lowering the barrier to entry for exceptional home brewing, and they may steal back some pod coffee converts along the way.