Drink Champs Episode 407 w/ will.i.am
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Apr 26, 2024 
The legendary musician and tech innovator will.i.am discusses working with Prince, Michael Jackson, Black Eyed Peas, and his latest tech innovations like FYI.AI. Talks about partnership with Mercedes for 'MBUX SOUND DRIVE'.
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Boyle Heights Roots and Giving Back
- will.i.am grew up in an all-Mexican neighborhood in Boyle Heights, LA, blending cultures deeply in his identity.
- He actively gives back by teaching robotics and computer science to local youth in that community.
Global Music and Black Business Vision
- will.i.am views global music impact as a broad vision to touch all cultures and regions.
- He believes black artists are conditioned against worldwide business and needs to reclaim that global perspective.
Changing Hip Hop Party Scenes
- N.O.R.E. describes the cultural shock going from violent hip hop parties to peaceful Puerto Rican dances.
- He pushed DJs in Puerto Rico to play more diverse sounds despite resistance from some audiences.