Cara Says It All

How to Create a Powerful Personal Brand + Why It's So Important

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Sep 29, 2022
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ADVICE

Prioritize Personal Branding

  • Create a strong personal brand first, focusing on yourself as the face.
  • Give clients a person to connect with, even if you plan to have others run your business eventually.
INSIGHT

Unconventional Branding

  • Personal branding requires boldness and courage, especially unconventional branding.
  • Being unique attracts attention, like someone eccentric walking into a room.
ANECDOTE

Personal Brand Example

  • Kara Alwell uses her personal brand to drive sales in her online boutique.
  • People connect with her business because they already feel a connection with her.
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