💰How Marketers Can Have A Say Regarding Pricing with Dan Balcauski - Episode #132

“I ultimately believe that product marketing should own pricing…pricing is a function of your company’s positioning.”

Dan Balcauski is the founder and Chief Pricing Officer at Product Tranquility, based in Austin, TX. He focuses on helping high-volume B2B SaaS CEOs define pricing and packaging for new products. Over his career, he has worked in both B2C and B2B companies ranging from startups to publicly traded enterprises.

Questions and topics we covered include:

• What do people get wrong about pricing?
• Defining product management
• Who should be responsible for pricing decisions in a business?
• The business objectives that pricing affects
• The pros and cons of freemium pricing models
• How businesses can define their product’s value using the “value cascade” and “Jobs To Be Done”
• How market reference prices work
• How to measure time to value and see its impact on the end-user
• How do you identify the most effective price metric?
• Should a company show pricing on its website?
• How to leverage bundling as an acquisition tactic
• Why custom packaging only works in one scenario

And more!

You can connect with Dan via LinkedIn - https://www.linkedin.com/in/balcauski/ 

And check out his website -  https://www.producttranquility.com/

You can connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/

Our Podcast Partner - MarketerHire

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Music for this podcast comes from www.davidcuttermusic.com