The NFL's Shift Towards Streaming Partnerships

The NFL is increasingly favoring streaming services over traditional broadcasters, a development that has sparked concern among executives at networks like CBS and NBC. Recent notable matchups, such as Bengals vs. Ravens and Eagles vs. Commanders, have been allocated to Amazon's Thursday Night Football, leaving lesser games for traditional channels. This strategic pivot indicates the NFL's long-term vision to engage with streaming platforms, aligning itself with Amazon and potentially other services like Netflix and YouTube TV. The ratings for these premier streaming games suggest a growing acceptance and viewership for NFL content outside the conventional TV landscape.