A 60 year old marketing rule which determines how investment advisors can market and advertise is changing, and firms that qualify (RIAs) have just four months to comply with a regulation on 4 November, that runs to hundreds of pages, containing opportunities and challenges for the industry. In a not to be missed podcast for all RIAs, joining us on the Long-Short this week are Mike McGrath, Partner at K&L Gates and Suzan Rose, Senior Advisor to AIMA’s government and regulatory affairs, to discuss this very important topic.