Kamala Harris's Campaign Strategy

Kamala Harris is attempting to redefine her image with a focus on strong campaign efforts as the election approaches. Her recent rallies and significant ad spending reflect a renewed confidence within the Democratic Party, showing an attempt to energize their base in competitive states like Georgia. The Harris campaign’s $50 million ad buy is designed to highlight her prosecutorial background and her commitment to issues like criminal justice reform, contrasting with Donald Trump's campaign messaging. Polls indicate this strategy has led to an increase in Harris's favorability ratings, enhancing enthusiasm among her supporters.