The Coca-Cola Company is a globally recognized beverage giant with a complex and extensive supply chain network. Its enduring success and its commitment to customer engagement serve as a backdrop for this episode's discussions on technology's transformative role in supply chain management.

Rob Haddock, a supply chain expert with over four decades of experience at The Coca-Cola Company, joins hosts Greg and Scott in this episode, along with special guest Will Shu, CEO and co-founder of Vector, to discuss technology's impact on supply chain management. Haddock's extensive background at The Coca-Cola Company provides valuable context for the episode.

Listen in as Rob shares his insights on his tenure at the Coca-Cola Company, highlighting the significance of customer-centric approaches, and offers practical technology solutions in supply chain management.

Additional Links & Resources:

Learn more about Supply Chain Now: https://supplychainnow.com

Check out our new Supply Chain Now Media Kit: https://bit.ly/3emdLcK

Subscribe to Supply Chain Now and all other Supply Chain Now programs: https://supplychainnow.com/subscribe

Join the NOW Community: http://bit.ly/41kpUSO

2023 Q2 U.S. Bank Freight Payment Index: https://bit.ly/3VuwnIk

WEBINAR- Five Steps to Getting Proactive with Digitization and Supply Chain Data: https://bit.ly/3LejfTQ

WEBINAR- The High Cost of Inaction: Embracing the New Status Quo in Supply Chain: https://bit.ly/3t9td2E

WEBINAR- A Match Made in Heaven - Your ERP and Inventory Planning Software: https://bit.ly/3sP3TyL

WEBINAR- From Numbers to Strategy: How Finance Drive Data-Driven Supply Chains: https://bit.ly/45bRYZF

This episode is hosted by Scott Luton and Greg White. For additional information, please visit our dedicated show page at: https://supplychainnow.com/lessons-learned-coca-cola-company-optimizing-tech-stack-1178