REWORK Launch day — a little logistics, a lot of luck
54 snips
Jan 7, 2026 
In this conversation, Jason Fried and David Heinemeier Hansson, co-founders of 37signals, dive into the behind-the-scenes of launching their product, Fizzy. Jason shares insights on the importance of calm execution and narrowing features before launch. David discusses how algorithms have transformed marketing and the critical role of word-of-mouth promotion. They emphasize the need for flexibility over fixed launch dates and highlight that a focus on product quality ultimately drives success.
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Pick A Practical Launch Day
- Pick a launch day that fits your team's rhythm and avoid big conflicting events like major keynotes.
- Run a live team check-in and hit the launch button together to catch problems quickly.
Deadlines Force Useful Focus
- A looming deadline sharpens decisions and forces ruthless prioritization.
- Narrow scope as launch nears so you ship the product's essential experience.
Cut Darlings To Ship Core Value
- Cut nonessential features as launch approaches and "chuck darlings over the railing."
- Embrace the compressing of options to be efficient and ship on time.
