AI-generated ad creative: the good, the bad, the ugly

Can AI really transform your ad creative workflow?

In this episode of Growth Mastermind, host John Koetsier sits down with Andre Kempe, CEO of Admiral Media, to dive deep into the real-world impact of AI on creative ad production and performance marketing.

Discover how Andre and his team have moved beyond one-off AI experiments to build systematic, automated workflows that generate hundreds of ad variations in minutes. Learn about the tools they use, the challenges of integrating AI into creative teams, and why some clients are pushing back against AI-generated content.

Key topics include:

- How to systematize AI for marketing and creative work

- The evolving role of creatives in an AI-driven world

- Real results: Do AI ads outperform traditional UGC?

- The future of AI in ad generation and performance marketing

Whether you’re a marketer, agency leader, or just curious about the future of AI in advertising, this candid conversation offers practical insights, honest results, and a look at what’s next.

00:00 – Introduction: Can AI revolutionize brainstorming and ad creation?

00:21 – Meet Andre Kempe, CEO of Admiral Media

00:42 – How Andre started using AI in marketing

01:36 – Moving from AI experiments to systematic workflows

03:20 – Building automated ad generation systems

05:00 – Tools of the trade: Make, N8N, and more

07:00 – The evolving role of creatives in an AI world

10:00 – Client reactions: Pushback on AI-generated ads

13:10 – Comparing AI ads vs. traditional UGC performance

15:00 – The future: Bionic ads and blending human + AI creativity

17:00 – What’s next for AI in ad generation and marketing

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