Main Street Business #565 The Secrets To Taking Over ANY Niche w/Wendy Starland
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Feb 25, 2025 Wendy Starland, a music industry icon who helped launch Lady Gaga's career, shares her insights on the exploitation artists face from streaming services. She reveals that artists earn shockingly little from billions of streams. Wendy emphasizes the need for change in the industry, introducing Music Soul, her new platform that allows artists to keep 70% of their revenue. The discussion also highlights the importance of differentiation in music while balancing artistry with smart business strategies.
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Musician Exploitation
- Musicians have been exploited for decades within the music industry.
- This exploitation needs to change to ensure fair treatment and compensation for artists.
Streaming Revenue Misconception
- Contrary to popular belief, music streaming generates very little income for artists.
- A billion streams can earn an artist less than $45,000, highlighting the disparity between popularity and actual earnings.
From Vinyl to Digital
- The transition from vinyl to digital music involved CDs, which initially offered high profit margins for artists.
- Napster disrupted the industry by offering free music, impacting artists' income and the perceived value of music.