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I talk with Jonathan Stark about the fear of niche boredom and the benefits of niching down in business.

We explore the idea that niching down does not lead to boredom, but rather opens up new opportunities for variety and growth.

By focusing on a specific target market or problem, businesses can automate repetitive tasks, systematize processes, and delegate work, allowing for more free time and the ability to pursue other interests.

Niching down also leads to increased expertise, client satisfaction, better referrals, and higher profits.

Our conversation highlights the importance of creating value for clients and the fulfillment that comes from making a meaningful impact in their lives.

We discuss the importance of knowing your audience and how it can impact your choice of words and communication style.

We explore the power of niche expertise and how it can attract higher-quality leads and larger clients.

We also highlight the rewards of niching down, including increased revenue and a sense of stability and freedom. The conversation delves into the craft of business ownership and the need for continuous learning and improvement.

Finally, we emphasize the possibility of having a sense of purpose and making a meaningful difference in your clients' lives.

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Hey CPA firm owner, glad you found the podcast.

If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue.

If you like the podcast, join 4200+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox:

Subscribe here: geraldinecarter.com/subscribe

Readers say they love it because they’re short and on point.

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17 MORE EPISODES ON NICHING (!!)

287 How CPAs Can Decide Their Niche When They Can’t Decide

285 The Niche River of Fear

270 How long does it take for a CPA to niche?

269 Four Niche Sirens for CPAs to Avoid

268 How to Start Niching When Your Clients are All Over the Map

263 Navigating Pricing and Niche Challenges with Jackie Meyer, CPA

260 The Value of Niching

245 Niching into Female-Owned Law Firms with Julie Powell, CPA

239 Finding Your Niche with Matt Chiappetta, CPA

221 12 Reasons to Niche Your Accounting Practice

212 Hold My Beer and Watch Me Niche, with Josh Lance, CPA

208 Minting New Niches for CPAs: Inside the CHIPS and IRA Bills

203 Killer Niche: Farm + Ag CPA with Catherine Ozment

198 Killer Intel for CPAs on the Real Estate Investor Niche with Tom Wheelwright

195 How to Position Your CPA Firm to Stop Getting Overlooked in the Marketplace

178 Killer Niches for CPAs with Tom Wheelwright

174 More Confidence, Time, & Wealth When You Niche with SaraEllen Hutchison

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OTHER EPISODES WITH JONATHAN STARK

106 Better Pricing Strategies for Accountants: Stop Billing by the Hour, with Jonathan Stark
111 Better Pricing Methodologies For CPA Firms, with Jonathan Stark

157 Altitudes of Involvement for CPAs with Jonathan Stark

Want to get your life back while protecting your revenue?

Here are a few ways I help overworked CPAs:

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GET LOTS OF ANSWERS FAST

For the solo CPA with a bunch of rapid-fire questions they want answers to, like:

How high can I go on prices without sending my clients running?
What do you think of my niche?
How do I upsell my legacy clients?
What’s the script for talking to prospects about higher-level and Advisory services?
What do I put in my tiered packages?

Book a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say the word and I‘ll refund your purchase in full.

geraldinecarter.com/call
$495

DOWN TO 40 HOURS CPA MASTERMIND

For the overworked CPA at six figures of revenue who wants to stop working weekends and wants to implement overdue changes, but has trouble doing it alone:

Get guidance on prices, packages, and becoming more specialized
Disengage problem clients without blowing a hole in your firm
Have a community of like-minded CPAs on a similar journey to share what you’re working on, bounce ideas off, and get accountability

Make more progress faster and with more ease. Guaranteed to get you down to 40 hours.
geraldinecarter.com/
$9500

March 6th, 2025: Trump Leaves Ukraine In The Dark & White House Negotiations With Hamas