Business Daily Fashion: Becoming a designer
Oct 6, 2023
Greek designer Dimitra Petsa, founder of Di Petsa, shares her journey in the fashion industry, from mentors and business strategies to the impact of celebrity endorsements. She discusses the challenges of starting a fashion brand, financing, and gaining exposure. Selling fashion collections and expanding the brand's presence are also explored.
Chapters
Transcript
Episode notes
1 2 3 4 5
Introduction
00:00 • 2min
From New Graduate to Couture Fashion Designer: The Importance of Getting Noticed
01:41 • 2min
The Impact of Celebrities Wearing the Brand's Clothes
03:31 • 2min
Building a High-End Fashion Brand
05:43 • 7min
Selling Fashion Collections and Expanding Brand
12:33 • 4min