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Perplexity AI recognizes that while advancements in language models like GPT-4 are significant, the real value lies in providing unique user experiences. The focus is on user intent, product innovation, accuracy, speed, reliability, and emotional design to set their products apart. As models become more commoditized, Perplexity differentiates itself through user-centric design, unique features, and a commitment to addressing the long tail of user needs that go beyond model capabilities.